The name in the fashion industry, Provogue as moving ahead in its tenth year, the company had started a search for a new brand ambassador. And the search ends right here, yes the handsome bollywood superstar and youth icon Hrithik Roshan is signed up as its new brand ambassador after the most famous Bollywood actor Saif Ali Khan.

Before Hrithik and Saif, Fardeen Khan and John Abraham have been the ambassadors. The reason being Provogue has a strategy for publicity to change its Brand Ambassador every three years. Hrithik is the most famous youth icon nowadays after her great dancing and movies like “Kaho Na Pyar Hai” makes a perfect choice for the Provogue, which stands for the best in ‘Style and Fashion’. Provogue has shot a scintillating advertising campaign with Hrithik that unveils the new look of Brand Provogue. 

A new print campaign consisting of six different shots of Roshan, each signifying one of its six values, and one consolidated shot of the actor which be launched  on October 09 to promote the brand's winter collection. The new campaign is all about being the change we want to see in the world. It deals with all the attributes associated which act as a catalyst to this change. Be it courage, hope, attitude or glory.

Provogue MD Nikhil Chaturvedi said, "I could not be more proud to welcome Roshan into the Provogue family. Provogue stands for superb quality, innovation and style and Roshan's suave and charismatic personality epitomizes Provogue's ideology of fashion."

Moreover, Hrithik is also happy being associated to the brand and says, “It is a pleasure to lend yourself to a great brand that makes its presence felt. Provogue is a brand that stands for cutting-edge innovation, style and quality. It is a brand that has redefined fashion in India and it’s a great privilege for me to be associated with the Provogue team.

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Posted by Naresh Koshti on 10 October, 2009 2:05:05 PM IST #