ITC's premium fashion brand, Wills Lifestyle has its forthcoming Wills Lifestyle India Fashion Week, India's foremost fashion and trade event starting this Saturday. The actress Gul Panag is the most regular celebrity on the social networking site Twitter and now she will post live updates of the Wills Lifestyle India Fashion Week (WIFW). 

Wills Lifestyle has initiated this association and signed the critically acclaimed actress to explore the platform of new age media to engage with the patrons of WIFW in an interesting fashion. 

This will be first time in the world that some celebrity will tweet directly from the event venue on the on-goings of the Wills Lifestyle India Fashion Week. It is an effort taken towards striking an instant connects with their patrons and followers of the fashion week.

The critically acclaimed actress has been given the tag of the 'Twitter Face' for the event, said a press release. 

The actress famous for the movies like ‘Dor’ and 'Manorama Six Feet Under' says, “I am proud to be associated with Wills Lifestyle in this unique way. I promise to bring to my fans and followers regular updates from the venue and to give them a glimpse of the event. Watch out for my tweets as you stand to win a chance to get invited to the event”. 

Gul Panag will be present at the venue on all five action-packed days to review the shows and tweet on the daily dose of fashion week news. All Tweeters can now follow Gul Panag's page and get live updates from the event itself!

The amazing girl is hooked to the twitter and loves the fan following on the site. This new way of advertising will definitely help them to attract a large no of audience, especially youth on the social networking sites.

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Related Books:
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Posted by Naresh Koshti on 24 October, 2009 4:30:03 PM IST #