Bollywood’s all famous stars Amitabh Bachchan, Shah Rukh Khan and Bipasha Basu are all having the most famous luxury brand Audi in their hands. With this publicity and fame German luxury car maker has a vital target market in Mumbai-based film stars and is looking at a 50 percent growth in India this year.

The marketing head of Audi in India, Martin Birkner told IANS, “Quite a few Bollywood stars have picked up Audi cars in India. Whether it is Shah Rukh Khan, Salman Khan, Amitabh Bachchan or Katrina Kaif - each of them has one Audi parked in their garage”.

These big stars do not consists of a major market for the brand but in Mumbai though certainly they are an important market for Audi.

The hot handsome star Salman Khan is the recent one to buy the car, he bought an Audi A8. Other stars like Neil Nitin Mukesh own Audi Q7, a recently launched SUV by Audi. A Q7 can cost anything from Rs.63 laks to Rs.76 lakhs. An Audi A8 ranges from Rs.71 lakhs to Rs.1 crore in India. Among the actresses, the sexy bomb shell Bipasha Basu pampered her with the luxury vehicle.

Audi offers a range of cars including sedans, SUVs, coupe and sports cars making a total of seven and are planning for more models in coming years.

Martin Birkner said that, “In 2008, we sold 1,050 cars in India and we have a revised target of 1,600 cars by the end of 2009. We have had considerable growth since last year, so we are projecting a nearly 50 percent growth this time”.

He added that fast emerging as a strong customer base for the company but still has time to get used to premium and luxury cars.

The company is leader in this segment in Europe and their sales are currently stagnating. Asia is still on the development stage that even though there is a huge amount of cars here, not many people go for luxury or premium cars.

The fame is added with the partnership of Audi India with Wills Lifestyle India Fashion Week (WIFW) for the last four seasons. The brand is on seven sky with all these publicity.

Audi India is displaying it’s most famous Q7 and sports car Audi R8 model this year at the ongoing fashion and luxury event being held at Pragati Maidan here. A toy car, which costs Rs.11 lakh, is also catching people’s fancy.

This is not the end for publicity and fame the company also organized an amateur golf tournament called Quattro Cup earlier this month. This is the second tournament sponsored by the company. Audi is making its place in the luxury car segment slowly and steadily in India.

Top Selling Audi Cars:
Audi A4
Audi A8
Audi A6
Audi Q7

Related News:
Audi to expand and targets 50% growth
Audi A5 Coupe gets German Design Award
New body shop for Audi A3
Audi partners with Wills Lifestyle India Fashion Week for S/S 2010 season

Related Books:
Cars & Stars
Barris Cars of the Stars
Stars and Cars of the 50s

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Posted by Naresh Koshti on 27 October, 2009 1:05:40 PM IST #