With used car business growing faster, Hyundai Motor India, the country's largest exporter and second largest automobile manufacturer, has taken a fresh initiative to focus on Hyundai Advantage – the arm dealing with the used car business. Hyundai buys all the cars of any make and any model under the exchange scheme.

With the aim to cater to the needs of exchange customers, Hyundai Advantage was launched in the year 2006 with 6 dealers across 6 prominent locations in India. Today, Hyundai Advantage boasts of 69 operational dealers across 49 locations in India and the plan is to take the number up to 108 across 59 cities by the end of 2009 and to 200 operational dealers by the end of 2010.

Commenting on the occasion, Arvind Saxena, Sr VP, Marketing & Sales, HMIL, said, “The size of the used car business in India is approximately 1.3 million cars per year. This number is expected to grow exponentially in the next few years. We want to aggressively focus on Hyundai Advantage, as it will not only help us retain our old customers through exchange and upgrade schemes but will also make an interesting business proposition given the phenomenal market for used cars in India.”

Strict quality standards are maintained to ensure that the used cars sold are of a superior quality and the used car buyer gets complete peace of mind. Each used car is put through a rigorous series of checks, which covers every aspect of the car’s functioning. Hence, each customer is assured of a certified used car in very good condition.

Tremendous care is exercised while buying a used car. Before purchase, a trained Hyundai engineer thoroughly checks the car and the relevant documents. After purchase, the car is refurbished to exacting standards supervised by a trained engineer. The objective behind the care and diligence exercised is to give the customer a car in excellent condition.

Customers can avail of an entire range of benefits at Hyundai Advantage: These include:
- Credibility assured with company backed operations
- Hassle free payment
- No middle man transaction
- Hyundai backed warranty for 1 year & 20,000kms
- Transfer RC not required for claiming exchange bonus
- Assistance in easy Finance
- Detailed 147 point check by Hyundai Engineers
- Assurance of car going into right hands

To make the entire process even more customer-friendly, Hyundai Advantage has launched an easy-to-navigate microsite (can be accessed through Hyundai.co.in) that provides all information to a potential buyer or seller of a used car. A customer can now shop for a used car from his home. The website also provides the option of calculating the tentative value of the old car and its preliminary evaluation done at the website itself through a web based feature called ‘Affordability Calculator’. Another feature called ‘Upgrade’ can enable a customer to have a look at the entire range of new car models available. Till date more than 52000 customers have already visited the website within 3 months of its launch.

Courtesy: Hyundai Motor India Limited

Best Selling Hyundai Cars:
Hyundai Santro
Hyundai Santro Xing
Hyundai Getz Prime
Hyundai Verna
Hyundai Sonata Embera
Hyundai i10
Hyundai Accent
Hyundai Elantra
Hyundai Tucson
Hyundai i20

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Hyundai India registers 25% YOY growth in Sept 2009
Hyundai Launches Stretch Edition of Luxury Car – ‘EQUUS’
Hyundai Motor ties up with Central Bank of India for car loans

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Posted by Naresh Koshti on 28 October, 2009 10:36:03 AM IST #