Home Home | Picsquare | Your Account | Help | Contact Us
   

Ford Figo dealers in Punjab Chennai and Cochin reach sales milestones

Bookmark and Share
Ford dealers in Punjab, Chennai and Cochin celebrated significant milestones at their respective locations, with senior Ford India executives on-site to hand deliver the keys to proud new owners of Ford Figo. N Raja, vice president of Sales, Ford India helped Bhagat Ford Punjab celebrate the sale of their 1500th Figo, while both Michael Boneham, president and managing director of Ford India, helped MPL Ford in Chennai and Nigel Wark, executive director of Marketing Sales and Service, Ford India, helped Kairali Ford in Cochin each rejoice the sale of their 1000th Figo.

The Ford Figo's popularity continues to grow nationally with dealers registering impressive inquiries and footfalls at their locations. Ford India already has over 16,000 proud Figo owners on the road. Ford's new compact car boasts a substantial package of features, a great on-road presence and outstanding driving characteristics, which is seen to be standing tall in customer aspirations. Figo continues to generate and build a strong order bank with more than 21,000 bookings since its launch.

At the MPL Ford handover in Chennai, Michael Boneham, said, ''We are happy to see the Figo sustain its momentum and continue to attract a new set of proud Ford owners. Customer response to the Figo has been simply outstanding. Ford is committed to provide excellent support to the dealer network to ensure maximum customer satisfaction.''

As part of Ford's commitment to customers after the sale, the company is focused on continuing to improve its already competitive cost of ownership. Figo is placed among the leaders in scheduled service over a 5 year/100,000 kilometre period. Various extended packages are now being offered for Total Maintenance Plan (TMP) and Scheduled Service Plan (SSP) that allows customers to purchase extended service plans for regular maintenance items for up to 100,000 kilometres or five years, at a reduced rates.

Ford India has been growing its authorized dealership network to service its fast growing customer base, and currently has over 166 outlets across 97 cities. Close to 50 facilities feature Quick Service bays, a new servicing process that is designed to perform routine maintenance service in less than 90 minutes. At the Ford Cochin handover, Nigel Wark commented, ''We are delighted with the response that we have received from Cochin. It gives us immense pleasure that with Ford Figo we have struck the right cord with the consumers.''

The Figo roll-out on Indian roads solidifies Ford's commitment to Indian consumers to deliver a product that is a result of intensive research and aimed squarely at more than 70% of the country's new vehicle market. After intensive research on Indian consumers, Ford Figo is a 'SMART' offering, a true B-size car that boasts a substantial package in terms of size, features, power trains and interior space, at a 'Smarter' Sub-B pricing.

Courtesy: Ford India

Related News:
Ford India posted 272% year-on-year sales growth in May 2010
All-new 2011 Ford Fiesta Delivers 40 mpg: Tops Class in Fuel Economy
Ford India rolls out 100000th Fiesta from Chennai facility
Ford India appoints N. Raja as Vice President of Sales

Related Books:
Ford Fiesta
Ford Fiesta Service and Repair Manual
Ford Fiesta (Petrol) 1989- 95 Service and Repair Manual

Tags :
Add a comment RSS feed for responses to this blog entry
Posted by Naresh Koshti on 15 June, 2010 3:14:12 PM IST #