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Stylish New Mercedes E-Class Cabriolet & Maybach features in Sex and the City 2

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Sex And The City 2, the much awaited sequel of the American romantic comedy is back and this time featuring the stylish Mercedes Benz E-Class Cabriolet and Maybach. Being the exclusive automobile promotional partner of “Sex and the City 2, the Mercedes-Benz customers are privy to an exclusive preview of this movie across many cities – Pune, Mumbai, Delhi, Gurgaon, Bengaluru, Chennai and Kolkata.

Apart from his eco friendly, S400 HYBRID, Chris Noth, who plays Big, travels with Sarah Jessica Parker to Connecticut in the E Class Cabriolet. He still keeps his Black S-Class to tour through the streets of New York City. Meanwhile, Samantha drives in the legendary offroader from Mercedes-Benz, the G-Class. The four girl friends are also shown leaving together for an exotic trip chauffeured in the comfort of luxurious Maybach saloons.

Releasing on 11th June, Warner Bros. Pictures’ ‘Sex And The City 2’ represents the brand values of Mercedes Benz and Maybach – Style, excitement and elegance. The movie showcases four different Mercedes vehicles, that appear in various scenes; the all-new E-Class Cabriolet, the S400 Hybrid Sedan, the G-Class SUV and the ultra-luxury Maybach sedan. Distinctive and progressive lines are of these vehicles are sure to make it a true icon of style and design. Making its international debut in 2010, the all new E-Class Cabriolet previews the chic, elegant, and versatile four seat, three-layer soft top convertible which has the latest in luxury and safety technology.

Dr. Wilfried Aulbur: Managing Director & CEO, Mercedes-Benz India: "Sex And The City is is a good brand fit for us since the movie has the right combination of sophistication, excitement and exclusivity- values that are also associated with the Fascination of the Mercedes-Benz brand. It showcases the best of Mercedes cars ranging from our new environment-friendly S400 Hybrid, ruggedly sophisticated G-Class and ultra luxury Maybach line in their natural elements."

Mercedes-Benz has a longstanding relationship with the entertainment industry, maximizing branded entertainment opportunities. Vehicles were provided for scenes in the first edition of New Line Cinema’s “Sex and the City” in 2007.

A Darren Star Production, A Film by Michael Patrick King, Sarah Jessica Parker, “Sex And The City 2,” features Kim Cattrall, Kristin Davis and Cynthia Nixon, with John Corbett and Chris Noth. Written and directed by Michael Patrick King, based on the TV Series Created by Darren Star, based on Characters from the book by Candace Bushnell. The film is produced by Michael Patrick King, Sarah Jessica Parker, Darren Star and John Melfi. Toby Emmerich, Richard Brener and Marcus Viscidi serve as executive producers.

Courtesy: Mercedes-Benz

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Posted by Naresh Koshti on 15 June, 2010 12:43:41 PM IST #