Forevermark to collaborate with Tarun Tahiliani for Bridal Couture Exposition

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To celebrate the alliance of wedding fervor and haute couture, Forevermark, the world’s leading diamond brand is delighted to collaborate with Tarun Tahiliani for its much awaited Bridal Couture Exposition.

In tune with the magnificence of the event, Forevermark is excited to unveil this years bridal looks along with leading couture designer Tarun Tahiliani. The exposition will showcase an exquisite collection of limited edition items where each ornament has been individually selected for Tarun Tahiliani’s exhibition. This unique collection will be showcased at DLF Emporio, New Delhi from 22nd - 25th July, 2010 and will be brought to Mumbai from 5th – 10th August 2010.

For a bride, each piece of jewellery will hold a special place in her heart as it relates to each special event through the journey of her wedding. Behind every Forevermark diamond is a precious story and this year, each delicate jewel has a story to tell creating a symbiotic relationship between diamonds and stories. While designs remain timeless and unique, Forevermark hand –picked pieces that would be in line with bridal trends this season.

On display will be a selection of stunning pieces such as “Almas” by Mona Mehta, part of The Forevermark Precious Collection. Her design reflects traditional aesthetics and opulence, showcasing the Indian traditions to the world. This piece winds round the hand like an exquisite floral creeper that leads to a detachable ring featuring a 7.03 carat Forevermark diamond surrounded by taviz, a type of diamond traditionally work by Indian royalty. In all, this piece contains 2, 468 diamonds weighing 65.9 carats.

Pluczenik, one of the world’s leading diamataires will be showcasing heirlooms specially created for the Indian bride. These exquisite pieces will be shown for the very first time in India including "Power Precious" designed by Barney Cheng and " Majestic Beauty Fan" designed by Cindy Chao.

As well as the dramatic pieces on display will be a selection of elegant and sophisticated jewellery crafted with Forevermark diamonds from Rosy Blue and designed by Orra ensuring there is something available for every bride.

As Tahiliani puts it, “Haute couture and precious jewellery have been closely associated for centuries. So it goes without saying that this is a perfect match.”

“Jewellery plays a significant role in every bride’s journey, especially diamonds for their timelessness and beauty. Forevermark is very excited to showcase the best of bridal jewellery in partnership with Tarun Tahiliani who is every bride’s dream couturier “says Binita Cooper, Managing Director of Forevermark.

Forevermark is a separately managed division within the De Beers family of companies. The division’s main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.
 
Courtesy: Forevermark



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