According to the leading Market Research Company GFK Nielsen India Private Limited, Sony BRAVIA has now emerged as the market leader in Flat Panel Display sales in May 2010 grabbing a market share of 32 percent by value. The company is reported to have sold more than 35 thousand units in this month. This is more than the sum of the LCD and Plasma TV units sold by any of its main competitors in May 2010 in India.
What makes this achievement even more commendable is that Sony has been able to substantially increase its market share (by value) from 24.3% in January to 32% in May for the BRAVIA category in a short span of 3 months.
Speaking at the milestone moment, Mr. Masaru Tamagawa, Managing Director, Sony India, commented, “Indian consumers trust and recognize Sony’s relentless commitment towards quality and unparalleled customer service. Our sincere endeavor would be to maintain this leadership position in its true sense in upcoming months”
The report showcased comprehensive leadership of Sony in the Flat Panel TV category. Sony BRAVIA is the most sold LCD brand in the 22-inch, 32-inch and “40-inch and above” segment, clearly indicating its strong appeal across different customer segments. These three segments together contribute more than 75% of all LCD TV units sold in India. Sony expects to attain leadership soon in other screen size segments as well.
Courtesy: Sony India
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