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Mahindra Two Wheelers achieves 1 lakh sales landmark in 11 months
Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment.
The sector today announced that its sales for the month of July 2010 stood at 12033 units, as against 2808 units in July 2009, an increase of 329%.
Total cumulative sales from April to July 2010 stood at 39207 units, as compared to 8943 units for the same period last year, an increase of 338%
This performance has been done on the back of our achieving the landmark sales figure of 1 lakh scooters earlier. To celebrate this milestone, Mahindra 2 Wheelers is presenting each customer with a free silver coin on purchase of any of the Mahindra Scooters- Rodeo, Duro, Flyte and Kine. Potential customers who test ride any Mahindra scooter, are eligible to win either a Rodeo every week, while one lucky customer will win the bumper prize – a Mahindra Xylo.
“The momentum continues to be positive for us with more and more consumers choosing our products over competition due to better value delivery. The 1,00,000 milestone has been crossed in such a short period which further endorses the growing trust of the Indian consumer in Mahindra 2 Wheelers. We are confident of maintaining the pace of growth and thus, continue our journey to achieve the bigger milestones in times to come,” said Mr. Anoop Mathur, Sector President and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
Mahindra 2 Wheelers’ Power Scooters caters to a range of target customers. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.
Courtesy: The Mahindra Group
The sector today announced that its sales for the month of July 2010 stood at 12033 units, as against 2808 units in July 2009, an increase of 329%.
Total cumulative sales from April to July 2010 stood at 39207 units, as compared to 8943 units for the same period last year, an increase of 338%
This performance has been done on the back of our achieving the landmark sales figure of 1 lakh scooters earlier. To celebrate this milestone, Mahindra 2 Wheelers is presenting each customer with a free silver coin on purchase of any of the Mahindra Scooters- Rodeo, Duro, Flyte and Kine. Potential customers who test ride any Mahindra scooter, are eligible to win either a Rodeo every week, while one lucky customer will win the bumper prize – a Mahindra Xylo.
“The momentum continues to be positive for us with more and more consumers choosing our products over competition due to better value delivery. The 1,00,000 milestone has been crossed in such a short period which further endorses the growing trust of the Indian consumer in Mahindra 2 Wheelers. We are confident of maintaining the pace of growth and thus, continue our journey to achieve the bigger milestones in times to come,” said Mr. Anoop Mathur, Sector President and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
Mahindra 2 Wheelers’ Power Scooters caters to a range of target customers. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.
Courtesy: The Mahindra Group
Related News:
Mahindra July auto sales grow 24%
M&M Q1 net profit up 40%
MIAAC Film Festival & New York’s premier film festival in November 10-14, 2010
Mahindra Two Wheelers registers 266% growth in May 2010
Related Books:
The Penguin Guide To Two- wheelers
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