Home Home | Picsquare | Your Account | Help | Contact Us
   

Ecko Unltd sets its foot in India with Spencer’s Retail

Bookmark and Share
Ecko Unltd, global epitome of fashion today, set its foot in India with the launch of its first showroom in the capital in an exclusive tie up with Spencer’s Retail Ltd. Ecko Unltd and Ecko red, both well-known international brands are from the house of famous US artist Marc Ecko, who transformed art into fashion The brand launched its standalone store in the city’s happening DLF Promenade, Vasant Kunj amidst much fanfare today. The opening ceremony commenced in presence of Bollywood new age star and style diva – Dia Mirza and K Dasaratharaman – President Specialty Retail, Spencer’s Retail.

Talking about her association with brand, Dia Mirza said, “I believe Marc Ecko is a classic brand. I am a fashion freak and completely updated on global trends. Marc Ecko is a preferred brand across the globe amongst movie stars, rappers, musicians and artists. I have always been fond of Ecko Unltd collection and am thrilled that I will have access to my favourite brand, right here in India.”

Fashion has been playing a significant role in the evolution of Indian retail industry, not due to its size but the way it has influenced lifestyle. Expressing his views on the launch, Mr. K Dasaratharaman, President Specialty Retail, Spencer’s Retail said “We are very happy with our association with Marc Ecko.The tie up with Marc Ecko is a step to take fashion on next level. This is in line with our commitment to offer international fashion to the country. We are positive that after the successful launch of Beverly Hills Polo Club, Ecko Unltd will be writing an unparallel story for itself.”

Today’s youth is on the lookout for international, trend and edgy fashion. Mark Ecko is perfect fit for all these need; it is a brand which speaks language of today’s youth. We are sure that with strong roots in youth culture Ecko Unltd and Ecko red will become the touchstone of a new generation” On the future expansion of the brand Mr. K Dasaratharaman, stated “We are planning wide expansion across the nation. As spreading out plans we are looking at markets of Delhi, Mumbai and Punjab”

“Unlimited Fashion, Unlimited style with Ecko Untld”
Since 1993 Ecko Unltd has been a face of global youth culture. Rhinos roam the world on the backs of Ecko Unltd.’s forward-thinking consumers. Its diverse brands are omnipresent in visual representations of next-generation culture – from music videos and television programs to action sports and video games. The “world famous rhino brand” has expanded to include a breadth of product classes beyond apparel emulating an unlimited lifestyle. Whether your tastes are conservative or bold and full of bravado, Ecko Unltd has something for you to wear that is both stylish and comfortable. Ecko Unlimited Dresses you up in style and is driven by a simple belief: no one needs to be corralled into a single aesthetic.

It’s a philosophy that takes the form of denim, tees, outerwear, woven shirts, knit shirts, hoodies, footwear, watches, bags and accessories that cut across a wide swatch of youth culture, dedicated to giving young men a chance to be true to themselves. It’s a line that looks at the world with a voracious curiosity, finding inspiration at every turn. With strong roots in hip-hop and youth culture, Ecko Unltd. Has become the touchstone of a generation without boundaries

Ecko Unlimited doesn't forget the ladies, either. Ecko Red, the perfect female compliment to Ecko Unltd offers fresh, colorful, young, unrestrained and hip style that defines the lines, which draws inspiration from music and young Hollywood stars as well as the heritage of the Ecko Unltd brand.

The first Marc Ecko store at DLF Promenade follows the exclusive branded outlet concept over an area of 1200 sq.ft,

Courtesy: Ecko Unltd




Related News:
Esprit’s new designs and silhouettes inspired by minimalistic chic
adidas reveals Chelsea FC home shirt with TechFit
Malini Ramani as Grand Finale Designer for Lakmé Fashion Week
Up your fashion quotient with hip accessories from Esprit
Tags :
Add a comment RSS feed for responses to this blog entry
Posted by Naresh Koshti on 13 August, 2010 5:52:53 PM IST #