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HM-Mitsubishi to hike Outlander 2010 prices from September 1
HM-Mitsubishi, one of India’s leading automobile manufacturers, has announced that it will be raising the prices of the Outlander 2010, from September 1, 2010. The price hike, which will be in the range of 1.5 to 2%, is primarily due to rising input costs and the appreciation of the Japanese Yen against the Indian Rupee.
Speaking about the development, Mr. Y. V. S. Vijay Kumar, Executive Vice president and head of Mitsubishi business at HML, said, “We announced an introductory price on the Outlander 2010, when we launched the product, which came with many advanced features. Since then there have been significant currency fluctuations, with substantial appreciation of the Japanese Yen against the Indian Rupee. This has resulted in huge rise in the cost of imports, which has impacted our bottom lines. Therefore, we have no choice but to pass on a marginal cost increase.”
Currently priced at Rs. 19.95 lacs, the Outlander 2010 has received a tremendous response from the market in the last few months, with the company selling more than 150 units in July 2010 with order backlog of 300 nos. The company has increased the production capacity and expects to produce and sell close to 250 units in the month of August. All the customers who book the Outlander 2010, till August 31, can avail the older price (Rs. 19.95 lacs).
Currently HM – Mitsubishi Motors sells the Lancer, Cedia, Cedia Sports, Pajero, Montero and Outlander in the Indian market.
Courtesy: HM-Mitsubishi
Speaking about the development, Mr. Y. V. S. Vijay Kumar, Executive Vice president and head of Mitsubishi business at HML, said, “We announced an introductory price on the Outlander 2010, when we launched the product, which came with many advanced features. Since then there have been significant currency fluctuations, with substantial appreciation of the Japanese Yen against the Indian Rupee. This has resulted in huge rise in the cost of imports, which has impacted our bottom lines. Therefore, we have no choice but to pass on a marginal cost increase.”
Currently priced at Rs. 19.95 lacs, the Outlander 2010 has received a tremendous response from the market in the last few months, with the company selling more than 150 units in July 2010 with order backlog of 300 nos. The company has increased the production capacity and expects to produce and sell close to 250 units in the month of August. All the customers who book the Outlander 2010, till August 31, can avail the older price (Rs. 19.95 lacs).
Currently HM – Mitsubishi Motors sells the Lancer, Cedia, Cedia Sports, Pajero, Montero and Outlander in the Indian market.
Courtesy: HM-Mitsubishi
Related News:
HM-Mitsubishi unveils Outlander 2010 for the Indian market
Mitsubishi selects Siemens to improve productivity and efficiency
Mitsubishi Motors opens new 3-S dealership in Vadodara
Mitsubishi Motors open Second Service Centre in Bengaluru
Related Books:
The Mitsubishi: Its Challenge and Strategy
Mitsubishi- Pajero Vehicle Repair Manual
Mitsubishi: Eclipse 1990-98
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