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Sony BRAVIA emerges as a leader in the Flat Panel Display TV

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According to the GFK Nielsen Urban India Panel TV (LCD + Plasma TV) Report of MBOs, Apr-June 2010 period, Sony BRAVIA emerges as the market leader in Flat Panel Display sales in the 1st Quarter of FY10 grabbing a market share of 32% (by value) and 29.5%( by units). The company is reported to have sold more than 1 lakh units during this quarter which are more than no. of units sold by any other brand. For the month of June alone, Sony captured 33% market share (by value) and 29.5% market share (by units).

Masaru Tamagawa, Managing Director, Sony India, commented, “Indian consumers have immense faith in the quality of our products and after-sales customer service. We look forward to honor this position by delivering the best products and unparalleled services to the Indian consumer in the field of Consumer Electronics. Sony India will remain committed towards offering new age technology and digital concepts to produce and sell excellence.

The report showcased comprehensive leadership of Sony in the Flat Panel TV category. Sony BRAVIA is the most sold LCD brand in the 22-inch, 32-inch and “40/42-inch” segment, clearly indicating its strong appeal across different customer segments. These three segments together contribute more than 75% of all LCD TV units sold in India. Sony expects to attain leadership in other screen size segments as well. The company reported maximum sales from the states of Maharashtra, Delhi and Tamil Nadu & West Bengal during this quarter.

Courtesy: Sony India


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Posted by Naresh Koshti on 16 August, 2010 10:23:21 AM IST #