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Tanishq Introduces Glam Gold 2010 collection
With a continuous effort to promote goldas a fashion accessory, Tanishq in association with AngloGold Ashantithrough World Gold Council launches an exclusive range of gold collection, “GlamGold 2010”. This collection in modern silhouettes decorated withtraditional detailed gold work & elaborate enameling patterns, intricatelycrafted is for the progressive Indian woman who likes the fusion look.
Talkingabout the collection, Ms. Sangeeta Dewan–Head Design Studio, Tanishqsaid, “Glam Gold 2010 Collection is inspired by two distinct regional crafts- Gujarati rava work & Rajasthani meenakari and fuses them together in acontemporary manner. Glam Gold Collection is designed keeping in mind thedemand for variations in gold jewellery.”
Targetingthe modern-day woman who is firmly rooted to her Indian values, Glam Goldcollection extensively focuses on elaborate Jaipur chatai & multi-colour enamelingengraved on gold surface in intricate floral designs. The surface ornamentationof gold sheet is done using yester years’ techniques of fine granulation anddetailed stamp & wire work- a unique characteristic of Gujarat jewellery.The fusion of these age old techniques in highly contemporary and chic forms,which are geometrical in nature, challenges the conservative approach takentraditionally towards handcrafted jewelry. The collection comprises of widerange of products including earrings, ear studs, bangles, pendant-earring setsand necklace sets.
Speaking on the occasion of launch of GlamGold 2010 collection, Mr. Sandeep Kulhalli, Vice President, Tanishq said,“We at Tanishq continuously strive to offer jewellery matching thetrends and requirements of our customers. Honoring today’s women who are modernyet deeply rooted to their traditional values, we bring Glam Gold 2010collection. The collection captures the essence of the new age Indian womanwith an experimental lifestyle & evolved and sophisticated taste in itsdesigns, by fusing contemporary forms with traditional workmanship.”
Mark Pool, Marketing Manager, AngloGoldAshanti, said, “We are very proudto be associated with Tanishq and WGC in presenting the second Glam Gold collectionto India. Design innovation for the modern, metropolitan consumer is criticalfor the long term future of gold in India. We are pleased to be playing somepart in that challenge through Glam Gold and we hope that consumers will be asexcited by the offering as we are.”
Ajay Mitra, Managing Director, Indiaand Middle East, World Gold Council, said, “Gold Jewellery has enhanced thebeauty of the Indian woman with its versatility and its distinct attribute. Weare happy to partner with Tanishq in association with AngloGold Ashanti tointroduce a unique collection Glam Gold 2010 which will appeal to the woman oftoday who loves the blend of modernity and tradition."
Priced at Rs 30,000/- onwards, thecollection is available at select Tanishq outlets across the country.
Courtesy: Tanishq India
Talkingabout the collection, Ms. Sangeeta Dewan–Head Design Studio, Tanishqsaid, “Glam Gold 2010 Collection is inspired by two distinct regional crafts- Gujarati rava work & Rajasthani meenakari and fuses them together in acontemporary manner. Glam Gold Collection is designed keeping in mind thedemand for variations in gold jewellery.”
Targetingthe modern-day woman who is firmly rooted to her Indian values, Glam Goldcollection extensively focuses on elaborate Jaipur chatai & multi-colour enamelingengraved on gold surface in intricate floral designs. The surface ornamentationof gold sheet is done using yester years’ techniques of fine granulation anddetailed stamp & wire work- a unique characteristic of Gujarat jewellery.The fusion of these age old techniques in highly contemporary and chic forms,which are geometrical in nature, challenges the conservative approach takentraditionally towards handcrafted jewelry. The collection comprises of widerange of products including earrings, ear studs, bangles, pendant-earring setsand necklace sets.
Speaking on the occasion of launch of GlamGold 2010 collection, Mr. Sandeep Kulhalli, Vice President, Tanishq said,“We at Tanishq continuously strive to offer jewellery matching thetrends and requirements of our customers. Honoring today’s women who are modernyet deeply rooted to their traditional values, we bring Glam Gold 2010collection. The collection captures the essence of the new age Indian womanwith an experimental lifestyle & evolved and sophisticated taste in itsdesigns, by fusing contemporary forms with traditional workmanship.”
Mark Pool, Marketing Manager, AngloGoldAshanti, said, “We are very proudto be associated with Tanishq and WGC in presenting the second Glam Gold collectionto India. Design innovation for the modern, metropolitan consumer is criticalfor the long term future of gold in India. We are pleased to be playing somepart in that challenge through Glam Gold and we hope that consumers will be asexcited by the offering as we are.”
Ajay Mitra, Managing Director, Indiaand Middle East, World Gold Council, said, “Gold Jewellery has enhanced thebeauty of the Indian woman with its versatility and its distinct attribute. Weare happy to partner with Tanishq in association with AngloGold Ashanti tointroduce a unique collection Glam Gold 2010 which will appeal to the woman oftoday who loves the blend of modernity and tradition."
Priced at Rs 30,000/- onwards, thecollection is available at select Tanishq outlets across the country.
Courtesy: Tanishq India
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Tanishq launches Valentine’s Day Diamond Collection
‘Conversations’ an exclusive range of diamond earrings from Tanishq
Tanishq launches ‘Classic Diamond Collection’ for wedding season
Tanishq launches first largest jewellery store in Chennai
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