Lenovo India has embarked on a retail expansion across the country to tap into India’s key tier 3, 4, 5 cities/towns and plans to connect deeper with its customers. To kick start this nationwide expansion and in line with its ‘Getting closer to customers’ strategy, Lenovo inaugurated its first set of LES ‘Lite’ stores in the city to increase penetration in Bihar’s PC market.
LES Lite is a smaller version of Lenovo Exclusive stores (LES), typically around 150-250 square feet in size and will enable the company to penetrate deeper into tier 3, 4 and 5 markets. LES Lite stores will showcase the entire range of Lenovo’s consumer products - namely Notebooks, Netbooks, Desktops and All-in-Ones, to address the growing computing needs of consumers in the state. The launch of four new stores in Bihar is a first step towards fortifying the company’s retail presence in the state and marks the first phase of the expansion of LES Lite stores for Lenovo.
Announcing the company’s ambitious retail plans, Mr. Alex Li, Vice President, HSB (Home and SMB), Lenovo India, said, “LES Lite stores will help us connect with our consumers across the length and breadth of India, particularly in the upcountry markets. We plan to open around 400 LES Lite stores across key upcountry markets by the end of FY 2010-11. LES Lite stores will showcase the entire range of Lenovo’s consumer product range under one roof.”
Offering a perfect blend of brand display, information, guidance, touch and feel of products, the new LES Lites will provide customers an end-to-end brand experience in line with Lenovo’s latest positioning of ‘What’s your idea of Fun?’ .
Inaugurating the new LES Lites, Mr. Alex Li added, “Bihar has witnessed tremendous growth in the last few years, particularly with the booming education sector. We would like to leverage this growth and offer our customers and partners a whole new brand experience under one roof. The opening of our four LES Lite format stores further reinforces our commitment to Bihar’s dynamic PC market.”
New consumer products available in the store include the Lenovo IdeaPad Z series Notebooks - which offer super entertainment features at an affordable price; Lenovo IdeaPad Y460 and Y560 - which are the premium multimedia Notebooks; the value for money G series Notebooks; the stunningly beautiful all-in-one Lenovo IdeaCenter A300 and the All in One Lenovo IdeaCentre B300, which is a nice blend of performance, style and features.
Lenovo’s regional distributor in Bihar is Peripheral Engineers. Expressing delight in partnering with Lenovo, Rajesh Kumar, Director, Peripheral Engineers, Patna, said, “With its innovative LES Lite store format, Lenovo is focusing on deeper retail penetration in Bihar’s. We are happy to be a part of this initiative by Lenovo and are confident of a mutually beneficial, profitable partnership in the days ahead.”
Courtesy: Lenovo India
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