Home Home | Picsquare | Your Account | Help | Contact Us
   

Hyundai Implements New Corporate Identity Standards

Bookmark and Share
Hyundai Motor India Ltd, the largest exporter and the second largest car manufacturer in India, has renewed its corporate identity standards to ensure uniform brand identity and competitiveness across showrooms and workshops for its customers. The implementation of the new Corporate Identity standards will happen across Hyundai Motor Company globally.

In India, HMIL plans to implement the Corporate Identity at all its 320 Hyundai outlets with the initial phase ending in December 2010 covering 204 outlets and this will include dealerships, sales, service & Advantage (used car business) outlets. The remaining outlets will get the new Corporate Identity by end of 2011. The new corporate identity will be reflected through the main fascia, pylon, entrance gate and projecting sign at all main customer touch points.

Speaking on this development, H.W Park, MD and CEO, HMIL, said, “The Corporate Identity is a visual tool to communicate our philosophy, values and traditions as well as brand strategy. At HMIL, we recognize the significance of communicating a strong and distinctive brand image, especially at our dealerships, which are very important touch points for customers to experience the brand and our products. I am confident that our new corporate identity will be able to position a strong brand recall in the customers’ minds”.

Based on its increased brand value, HMIL has designed a new 3D chrome signature to reflect a refined confident brand. This new signature conveys a powerful brand image and reflects the quality that Hyundai stands for and aims to give Hyundai an upgraded image which is consistent with its product offerings.

The new Corporate Identity implementation will lead to the establishment of a consistent and enhanced global brand image of Hyundai across India and provide a better and easily recognizable retail environment for its customers.

Courtesy: Hyundai Motor India Limited (HMIL)


Related News:
Hyundai Santa Fe SUV receives 535 bookings in two weeks
Hyundai opens 300th dealership in Karur, Tamil Nadu
Hyundai India Launches 9th Nationwide Free Car Care Clinic
Hyundai Motor signs MoU with ING Vysya Bank

Tags :
Add a comment RSS feed for responses to this blog entry
Posted by Naresh Koshti on 22 November, 2010 11:36:30 AM IST #