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Egana launches 6th Watches And More store in Mumbai

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ESPRIT, Pierre Cardin, Carrera need no introduction to the highly fashion conscious lot and to make the presence wide spread, Egana India (fashion distribution arm of The Rose Group) has launched its 6th Watches And More… store –in Mumbai and the 10th store in India at the burgeoning suburban area of Kandivali east at the landmark 101 Growel Mall. Situated closer to the station, the Mall has been a hot spot for shopaholics.

Watches And More… the fashion accessories lounge of Egana India with a concept of being a one-stop shop is a venture to exploit the `attitude' shopping, as opposed to buying wears for necessity. Aspiration to wear trendy branded fashion accessories cuts across the age.

The 550 sq feet store will follow the formats of the other Watches And More… stores across Mumbai, Delhi, Kolkata and Bangalore and will house the leading brands in watches, jewellery and accessories – from the casual Esprit to the classic Pierre Cardin from the sporty Carrera and Puma and the hi-fashion brand, the legendary Cerruti 1881. For Men only – Antonio Bernini in the hi-fashion range and the newly launched E2GO Timewear for the boyz2Men, the store has an array of brands across price points starting from Rs. 700/- upto Rs. 40, 000/-.

Jewellery brands Esprit, Pierre Cardin, Cerruti 1881, Carrera steel, Bee Vee for Men and the Italian brand Tanya Rossi offer varieties in style to all those who like to indulge in jewellery. The store has recently introduced new brand in sunglasses – Opium and pens from Lamy.

The Rose Group & Egana India, with its group vision set to usher a new era in lifestyle across the market segments of fashion & High Fashion, is India’s leading brand powerhouse in the lifestyle categories of Jewellery, watches & accessories. The Group as a part of it expansion strategy in retail, also announced its plans to open 25 stores across India within the next 12 months & a 3 year plan to have a total presence of 100 Watches And More... stores across India.

The Group plans to invest over Rs.100 crores through merchandise into its retail venture of Watches And More...Through its Retail expansion, the Group would also be laying a strong thrust on  HR, Marketing & Visual Merchandising as tools to create maximum awareness of its brands & the retail brand – Watches And More... Through the expansion plan of 100 stores in the next 3 years, the Group also foresees employment creation of over 500 people in the Retail, Fashion & lifestyle industry.



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Posted by Yogendra Oza on 1 December, 2010 4:24:59 PM IST #