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Titan's limited edition watches to mark the 2nd Anniversary of 26/11

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Taj Public Service Welfare Trust and Titan, today reiterated their solidarity with the enduring spirit of the city of Mumbai by launching an exclusive collection of limited edition watches to mark the second anniversary of the  November 26, 2008 terrorist attack on the city .

R.K Krishna Kumar, Vice Chairman, Indian Hotels Company Limited and  Bhaskar Bhat, Managing Director, Titan Industries Ltd, launched the collection aptly named “Eternal Mumbai” at the iconic Taj Mahal Palace, Mumbai in memory of the attack that shook the city of Mumbai but brought out the courage and compassion of the ordinary citizen at its best.

Eternal Mumbai is a collection of limited edition watches designed and manufactured by Titan. The designs celebrate the spirit, courage and resilience shown by Mumbaikars that made it possible for the country to withstand one of the biggest attacks on its unity.

Speaking at the launch,  R.K. Krishna Kumar, Vice Chairman Indian Hotels Company Limited, said,” This initiative is a tribute to make every Mumbaikar feel proud about his city for standing up united with courage and responding with a spirit that truly symbolizes the resilience of Mumbai ”

He also stated “The entire proceeds from the sales of the “Eternal Mumbai” collection will be donated to the Taj Public Service Welfare Trust for the benefit of the victims of the attack. This would enable every Mumbaikar to contribute to a cause that they hold closely to their heart”.

Lauding the common Mumbaikar,  Bhaskar Bhat stated, “Through the tragedy and loss of November 26, 2008 what has emerged are the acts of courage and generosity of lesser known heroes that held the city of Mumbai together on that day. I am honoured that Titan is associated with such a cause and the collection is Titan’s tribute to the resilient spirit of the city of dreams. I hope that the collection would be cherished by every Mumbaikar.”

Raymond Bickson, Managing Director and Chief Executive Officer, Indian Hotels Company Limited said on the occasion “This unique collection is a testament to the courage, spirit and dignity shown by the larger family of our esteemed guests, employees and the people of Mumbai. It reinforces the support that The Taj Mahal Palace has received from the world over, and applauds the recent reopening of the hotel”.

Inspired by the two enduring symbols of the site of attack, the collection bears the images of the “Majestic Dome of the heritage wing of Taj Mahal Palace” and the “Motif of the clock on the imperial tower at Chattrapati Shivaji Terminus”. Having faced the brunt of the attacks, these two locations still stand tall. Their manifestation in this collection from Titan is designed to capture the “never say die” spirit of the city.

Available exclusively in the city of Mumbai the collection will also be retailed online. The collection offers 5 styles in round and shaped cases with leather as well as metal straps. 2000 special timepieces, priced between Rs. 2500/- and Rs. 3500/- are available under each style.

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Posted by Yogendra Oza on 1 December, 2010 5:45:37 PM IST #