India’s leading energy drinks company XXX Energy Drinks Pvt. Ltd and a subsidiary of the Rs. 1,000 crore JMJ Group has announced the launch of ‘Minus’ – The World’s first energy drink that combines fat burning capabilities with a burst of energy.
 
SJ XXX Minus has been smartly priced at Rs. 100. Renowned actor Shahrukh Khan launched the product along with Sachiin Joshi, Vice Chairman, JMJ Group at a function in Mumbai held on December 23rd. SJ XXX is presently available in two alternatives --Rejuve and Nicofix. The Nicofix drink originates with NPR which decreases the urge for Nicotine and Rejuve is designed to revitalize mind and body and improve immunity, hence boost stamina.
 
Commenting on the occasion Sachiin Joshi, Vice Chairman, JMJ Group, said, “The world over people spend billions of dollars just on one fixation; to maintain a healthy body mass proportion while enjoying various joys of an active social life. We at XXX Energy Drinks Pvt Ltd. recognized this need of consumers and after a lot of research by our clinical and formulation team we struck upon this revolutionary new concept. ‘Minus’ is the perfect drink for all calorie-conscious consumers who wish to enjoy good times while taking care of their health.
 
Minus biggest USP is its ingredients Carblite and L’carnitine which have been clinically proven and we are confident that it will attain a cult status very soon. We are targeting a very niche market of consumers who are health conscious and exacting in their consumption patterns.  After achieving successfully the high targets and standards of excellence for ourselves set in the previous year, we’re now aiming at a larger share of the energy drinks market in 2011 – 12 and are extremely bullish on its growth prospects in the coming financial year.”
 
XXX Energy Drinks Pvt. Ltd. has targeted a 30% share of the market by end of fiscal year 2012 by putting forward the products that are created keeping in mind the Indian taste. The company is aiming to sell around 7.5 lakh cans per month during the same period up from 2.5 lakh cans per month at present.

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Posted by Yogendra Oza on 31 December, 2010 12:53:16 PM IST #