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India`s popular watch Titan will double sales of Sonata

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Titan Sonata New LogoThe most popular Indian brand of watches, Titan Sonata is eyeing to double the sales of its sonata brand of watches over the next 3-4 years. The move is backed by brand affordability and reliability.

Titan Industries chief operating officer (Watches) Harish Bhat told reporters, "Sonata will continue to offer reliability and affordability to consumers. We expect to sell around 10 million watches every year in the next 3-4 years, as against the 6 million, which we are selling currently." He added, "The brand (Sonata) contributes nearly 50 per cent in the overall sales of 12 million watches that we sold this year."

The Sonata brand has witnessed an estimated growth of 30 per cent in sales in the current fiscal year. When asked about the growth in overall sales from the watch business, Bhat did not divulge any number but said that "it is in good double-digits".

He disclosed the new logo and tag-line as a part of a rebranding exercise.

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Posted by Yogendra Oza on 1 January, 2011 11:34:54 AM IST #