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Bajaj Discover sales crosses 40 lacs

Bookmark and Share Bajaj Auto Ltd. India's fastest growing automobile company today celebrated the sales of more than 40 Lakh Discover motorcycles since its launch. The big milestone has been achieved in a very quick time essentially on the back of splendid performance of Discover 100 & Discover 150. To celebrate this stupendous success Bajaj Auto is introducing the 2011 edition of the largest selling variant of Discover i.e. Discover 100.

The 2011 edition of Discover 100 will have new premium and innovative multicolor decals in 2 options of Gold Green and Red Magenta. Key feature of this multi color decal is "Auto Color change". The color of the decal changes in the two colors in each shade when one looks it from different angle in sunlight. It's a very innovative & premium feature introduced for the 1st time in the motorcycle industry & also possibly in the entire auto industry. The product innovations which costs much more is being offered at the same price point makes the offering of Discover 100 much more attractive.

The new edition of the Discover 100 will also retain its World Class Mileage: Mileage which is way beyond what any existing 100cc bikes have to offer. Comprehensive road tests indicate an amazing mileage of 80 km/lit under actual driving conditions. The current edition will also have unmatched durability which has been delivered through the proven DTS-i technology platform and the sturdy Discover format.

Commenting on the occasion, Mr. S. Sridhar, President (motorcycles),: It gives me immense pleasure to see the Discover Brand achieving newer milestones with each passing day. We Bajaj bikes are taking possible steps to see that the momentum continues. We have recently appointed more than 130 additional dealers and I expect them to contribute towards the growth of Discover next year. So with a wider network and with the new product innovation, Discover should also keep growing."

Source :- afaqs
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Posted by Prashant Gandhi on 25 February, 2011 11:06:51 AM IST #