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Spice Mobility ties up with Wills Lifestyle India Fashion Week-2011 as Gold Partner

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New Delhi, 8th April, 2011: Spice Mobility, India’s leading mobility company, today announced its alliance with Wills Lifestyle India Fashion Week-2011 as official Gold Mobile Partner for the event. India’s most anticipated fashion event will witness Spice Mobility sponsoring and presenting the show for the renowned designer Manish Malhotra. The show is on April 8th, 2011 at 9.30pm.

Announcing the association, Mr. Kunal Ahooja, CEO, Spice Mobility, said, “After our debut here last year, we are delighted to be a part of the prestigious fashion week and showcase our stylish products, again this year. The event is looked upon not only by the fashion fraternity but the vast youth segment that modulates its fashion statements based on the stylish and trendy innovations showcased here.. Spice, with its ever innovative approach, is elated to be a part of this event for allowing it to showcase technology in a style forum. Presenting a style icon like Manish Malhotra’s show is an honour. I’m sure this will enhance Spice’s style quotient.”

On the occasion, fashion designer Manish Malhotra said, “My apparel designing style always signifies luxury contemporary Indian Wear, which is why, associating with a young and innovative brand like Spice Mobility on for this event gives me immense fulfilment. Their contemporary style and brand philosophy are absolutely in sync with my sense of fashion.”

While discussing their associating with Spice Mobility, Mr. Sunil Sethi, Chairman, FDCI said, “We are delighted to once again have Spice Mobility Ltd as the official Gold Mobile Partner. Their products are cool, stylish and contemporary in keeping with the demands of a consumer base which is modern and trendy.”

The collection was a tribute to the fading Indian crafts of Kashmir and Rajasthan as it showcased the folk beauty of these ethnically rich states. The show was modeled on the lines of New York Fashion Week which is top of the line, very classy and understated. Forty models showcased the collection which included apparels in the elegant and subtle India colours. 

About Spice Mobility Ltd
A flagship company of the Spice Group, the BSE /NSE Listed Spice Mobility Ltd is one of the fastest growing mobile devices company in India. With a customer base of over 15 mn and an annual volume of over 6 million devices Spice Mobiles has market share of nearly 4-5% of the Indian mobile devices market. Known for its innovation, Spice has launched several firsts including the Dual SIM phones – across GSM, CDMA, Triband and Touch Screen PDA and smart devices on Android platform. Spice also became the first company in the country to introduce a 12 mega pixel camera phone with optical zoom and now has won Golden Peacock Innovation award for India’s 1st 3D phone this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka Spice is expanding its geographical presences from Indonesia to Ivory Coast. Spice currently has Sonam Kapoor as its brand Ambassador and moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity. Spice Mobility also featured in Forbes 2010 Asia’s 200 Best Under a Billion dollar Companies.

About Fashion Design Council of India
Fashion Design Council of India:  A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the 'business of fashion'.  For details visit www.fdci.org

Source :- prlog
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Posted by Prashant Gandhi on 11 April, 2011 1:06:13 PM IST #