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Nokia Launches its Store-in-a-Store Concept

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It has come to light that Nokia will be following its new concept of "store-in-a-store". The concept is believed to provide operators with a familiar branded channel on Ovi Store, and global opportunities to differentiate and build revenues with their own content collections and consumer-convenient operator billing.

Store-in-store will give ample opportunities to operators to create their own apps and services with tools such as connectors, OviApp Wizard and a set of application programming interface. As Ovi Store daily downloads top five million per day and continues to grow its industry with 112 operators in 37 markets it is believed that one-click access to the operator app store from the Ovi Store's mobile home page will enable the operators to utilize marketing, promotional and content spotlight opportunities.

The Senior Vice-President of Nokia-Developer & Market place, Marco Argenti, said, “In addition to the store-in-store advantages, operators can leverage Nokia's local support to create relevant offerings and easily publish apps through the ever growing Ovi Store”. He informed that the Ovi store will be launched with Deutsche Telekom and Orange France.

Meanwhile, LinkedIn has announced that one of his partner developers, Nokia, has built a new LinkedIn application using the LinkedIn Platform. LinkedIn is the world’s largest professional networking website with over 100 million members worldwide and over 9 million in India. LinkedIn said that the step by Nokia is exemplary of how developers can leverage the LinkedIn ecosystem and provide great opportunity for LinkedIn to expand its mobile phones coverage globally.
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Posted by Prashant Gandhi on 16 May, 2011 11:33:14 AM IST #