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Gitanjali Group to retail Visconti

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This new partnership will help us take a further step forward in the sphere of luxury lifestyle retailing, where we are already offering consumers high end Italian jewellery and watch brands.”

The Gitanjali Group will offer Italian luxury writing instrument brand Visconti through its 600 plus retail jewellery stores across the country, following its brand association with Emonte who have the exclusive marketing and distribution rights for Visconti in the markets of India and South East Asia.

By end July 2011, the first phase of Visconti pens will be made available at 108 outlets of the Gitanjali Group, and by the end of FY 2011, they will be retailed through all the 600 plus jewellery stores across the country.

Mehul Choksi, CMD, Gitanjali Group says, “The Indian consumer is seeking the best quality in every sphere, and is now very aware of the value of well recognised brands. We are proud to be the exclusive partner in the jewellery retailing segment for this very high end Italian brand.

This new partnership will help us take a further step forward in the sphere of luxury lifestyle retailing, where we are already offering consumers high end Italian jewellery and watch brands.”

Rajeev Jain, CMD, Emonte, says, “We are happy to join hands with such a large group and one with a lot of experience and a proven track record in the sphere of lifestyle retailing. Our high end pens are as much a lifestyle statement as jewellery is today, and we believe that reaching out to consumers through jewellery stores will enhance the visibility and reach of our brand. We see a great potential in this association.” 
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Posted by Prashant Gandhi on 8 June, 2011 2:42:48 PM IST #