The Gem & Jewellery Export Promotion Council (GJEPC) have announced that the 2nd edition of India International Jewellery Week (IIJW) will have Bollywood actor Sonam Kapoor as its brand ambassador. IIJW is Asia’s first Jewellery Week, aimed at establishing India as the Global Design Destination in Jewellery. It is scheduled from 31st July to August 4, 2011 at the Grand Hyatt Mumbai.
The Gem & Jewellery Export Promotion Council (GJEPC)introduced the India International Jewellery Week (IIJW) in 2010 speaking on the occasion, Rajiv Jain, chairman, GJEPC said, “IIJW positions India as one of the finest creators of high quality jewellery and is a showcase of India’s prowess in jewellery, be it design, innovation, craftsmanship or quality. We are pleased to announce Sonam Kapoor as our brand ambassador who exudes the values of glamour, luxury yet rooted in Indian culture and offers perfect brand fit.”
Sonam Kapoor, brand ambassador, IIJW said, “I am honoured to be a part of Asia’s first ever jewellery fashion showcasing - IIJW an event that provides a perfect platform for not only established designers and brands in the jewellery business but also encourages young budding talent.”
Key participants of the 2011 edition include names like Queenie for Gitanjali Gems
Anmol Jewellers, Amrapali Jewels Pvt. Ltd, Tanishq (Titan Industries Ltd), Rosily Paul Creations, Sawansukha Jewellers Pvt. Ltd, Laxmi Jewellery Exports Pvt Ltd Golecha's Jewels, Surana Gems & Jewellery, Intergem Exports, Kashi Jewellers, C. Krishiah Chetty & Sons Pvt Ltd, Dwarkadas Chandumal Jewellers, Divya Ahuja , Dynamic International, HK, Dipti Amisha and budding talent to be presented by Gemmological Institute of America and IGI among others, who will showcase their exquisite jewellery collections at this show.