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Haier introduces the revolutionary 'Global Top Mount- Elegante Series' of frost free refrigerators

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Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, and the global No.1 in refrigerators has reaffirmed its prominence in the category, by announcing the launch of an end-to-end range of world class 'Global Top Mount Elegante Series' of frost free refrigerators. In line with its brand promise of 'Inspired Living', the new 'Elegante Series' has been introduced in the capacity segments ranging from 245 L - 340 L in the price range of Rs. 17690/- Rs. 26690/.

The new 'Elegante Global Top Mount Series' targets, Sec A and Sec B group in Tier I & Tier II cities. Aesthetically designed in stylish and contemporary colors of Liquid Silver, Wine Red and Stainless Steel, the range is available across leading retail outlets.

Haier's continuous endeavor is to introduce new and innovative range of refrigerators with cutting edge technology for Indian consumers. The 'Global Top Mount Elegante Series', is a result of company's continuous focus on bringing 'consumer relevant innovation'. The series will bring in a revolutionary change with the special features it has to offer and in the way it has been customized for the Indian consumer. The 'Elegante Global Top Mount Series' offers unique features like:

    * 'Twin Shower Cooling' with special angular vents, for facilitating 3600 even cooling controls for the fresh food and freezer compartments, preventing warm spots from forming.
    * Bright LED Tower' - Equipped with ultra bright LED light, the refrigerator gives a fresh and clear visibility of food items. It also saves energy upto 20 times and lasts for 20000 hrs.
    * Lateral Cooling' - It ensures 3600 airflow system through multiple outlets on every shelf level to maintain optimal temperatures to keep food & fruit fresh longer.
    * Ice Pack' - Enabled with special ice pack it retains cooling in the freezer section during power cuts upto 6o minutes, preventing freezer food stuff from getting melted and spoiled.
    * 'VC Fresh Technology' which retains the nutritional, freshness value of the fruits and vegetables for 5 times longer than a normal refrigerator.
    * The 'Nano Ferrite Filter' inbuilt in the refrigerator creates a magnetic field of Nano Ferrite, which provides intelligent filtering by killing bacteria, fungi and virus though magnetic radiations.
    * The 'Active Deodorizer' infused with charcoal, assures maintaining the charismatic fragrance of freshness always, by absorption of waste water and gases responsible for bad odor.
    * The series is 'Eco Friendly' in nature with an accreditation of 5 star rating with regards to its salient features like silent operation, low energy consumption, nontoxic materials and recyclable parts.

The addition of 'Global Top Mount Elegante Series' to the existing portfolio of range in refrigerators will further strengthen the product line and category for Haier. The current brand offerings in the home use category in a price range of Rs. 1,80,000/- to Rs. 7000/- include, the premium French Door Side-by-side refrigerators, Top Mount (frost free range) with the Empress Series, Bottom Mounted refrigerators with the Amicura range and Direct Cool range of refrigerators with its 'Freedom Series'. For commercial applications in the segment, the brand offers its unique range in Deep Freezer, Visi Coolers and Wine Cellars.

Source :- Indiaprwire
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Posted by Prashant Gandhi on 18 July, 2011 12:16:54 PM IST #