Kolkata, Aug 9 (IBNS) Lifestyle store Brand Factory, a division of Pantaloon Retail India Ltd. has opened its second outlet in Kolkata.
In Kolkata, Brand Factory started off with its presence at Lee Road, Elgin.
Located in Beliaghata, the second store is the 16th ‘Brand Factory’ in the country.
The store offers a wide range of products from, menswear, women’s wear, kids wear, ladies’ accessories, cosmetics, footwear, sportswear, luggage, watches, mobiles and much more.
According to Vishnu Prasad, CEO-Central & Brand Factory, “Brand Factory in particular is a format that offers branded apparel at a discount – in an ambient shopping space. It offers the best National and International brands under one roof – offering the customer discounts of 20%-50% right through the year on over 200 of the best brands in apparels, footwear, accessories.”
Offering discounts on brands like Levis, Pepe, Nike, Adidas, Van Heusen, Allen Solly, Arrow and more, the Brand Factory concept is tailor made for apparel shopping.
“Over 70% of the people shopping at Factory outlets are under the age group of 35 years who are smart shoppers and who want fashion brands at reasonable prices. With most retailers focusing either on top or the bottom of the urban pyramid, there is a huge segment in between that has been clearly ignored. This is the segment that we wish to tap through ‘Brand Factory’,” he said.