13th International Indian Film Academy Celebrations

Kick Start with the IIFA Voting Weekend 2012
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The first day of the IIFA Voting Weekend saw several members of the Indian Film Fraternity come forward to cast their vote for IIFA Awards 2012. 30th March - 1st April 2012 marks the 13th year celebrations of the IIFA’s.  Amongst the many that came in were Dia Mirza, Arbaaz Khan, J. P Dutta, Ramesh Sippy, Parineeti Chopra, Vidyut Jamwal, Arjan Bajwa and the cast of Housefull 2, among others.

The cast of Housefull 2 - The Dirty Dozen showed up to vote for the 13th IIFA Awards, with Akshay Kumar, Riteish Deshmukh, John Abraham, Jacqueline Fernandez, Asin, Shazahn Padamsee and Zarine Khan addressing the press today. The film is the second super star packed installment in the Housefull franchise. The director, Sajid Khan voted alongside the cast. The film is produced by Sajid Nadiadwalla of Nadiadwallah & Grandsons. The movie is set to release on the 6th of April.

The voting weekend is largely restricted to individuals who are a part of the film industry and not the public at large. This ensures that the nominations derived are credible. The turnout by the industry was phenomenal and IIFA is one of the only Awards ceremonies for which the industry turns out collectively and in full force to cast their vote.

Every year, Academy members and the Film Industry are invited to cast their votes and shortlist nominations in the category of the Popular Awards. The Technical Award winners and the Popular Award nominations are derived from the voting weekend. Year on year over 1000 industry stalwarts, actors, directors, producers, technicians and composers and others have come forward to cast their votes, which will decide nominations for the awards.

Wiz Andre Timmins, Director, Wizcraft Entertainment International Ltd said, “As we draw closer to the 13th IIFA Weekend and Awards, we are immensely proud of how it has grown into an institution in itself. We are gearing up for the big celebrations and will continue to work towards providing an international platform for the industry and its many talents.”

The IIFA Voting process is a stringent and methodical procedure that is closely monitored by PriceWaterHouse Coopers (PwC), the official auditors for the event. The popular category nominations will then be available for the global audience to participate in the voting process. The final winners of the IIFA Awards are revealed on the night of the Awards ceremony when the envelope is opened onstage, in front of the live audience. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious award.

Wizcraft International Entertainment Pvt. Ltd promotes the IIFA celebrations globally each year and travel to a new beau locale taking the Film fraternity with it to amalgamate and celebrate the best of both cultures, thereby taking Indian Cinema to a wider audience.