Limited-Edition Caps to Be Released Nationwide on August 14th Exclusively at Lids, New Era Stores and NewEraCap.com

New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced that it has partnered with prominent pop superstar Chris Brown to launch the limited-edition "Chris Brown Entertainment (CBE)" cap collection on August 14th, 2008.

"The chance for New Era to collaborate with such a talented individual like Chris Brown was a no-brainer," said Gerry Matos, SVP of Marketing at New Era. "When Chris approached us with his affinity for our product and the idea of creating his own line of caps, we saw this as an opportunity to work hand- in-hand with one of the most renowned entertainers in the business."

The new "CBE" 59FIFTY cap series was created by Brown from his own innovative designs and drawings. The teen icon worked with New Era's team of designers to create this exclusive 6 cap collection using several design elements including skulls, 80s inspired symbols like a boom-box and a "nerd" character, which Chris came up with himself, as well as a cap inspired by his very own insignia: "CBE."

"I'm excited to be in this new venture with New Era. Everyone knows me as a singer/dancer/actor; this gives me a chance to showcase my creative fashion sense as well. I look forward to building a long term relationship with New Era," said Brown in a statement.

The "Chris Brown Entertainment" limited collection 59FIFTY caps will be sold in 165 Lids stores nationwide as well as all New Era Flagship stores on August 14th, 2008.

Courtesy: New Era Cap Company, USA

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Posted by Naresh Koshti on 18 August, 2008 8:32:44 AM IST #