Pulse Fitness, the UK’s leading provider of total fitness solutions, has recorded one of its most successful FIBO exhibitions in recent years.

No only did its product, the AbCoaster, win the Innovation Award, but over 100 of this great new product were sold directly from the stand. “This product was simply flying out of the door,” comments Chris Johnson, Managing Director of Pulse. “Its such an innovative piece of equipment that the European gym owners couldn’t wait to get their hands on it.”

Pulse was the only British fitness equipment manufacturer to be represented at the show and they were rewarded for their attendance by great sales, not just of the AbCoaster but also of the Group Heart Rate Cycle that was also on display on the Pulse stand.

“All our international distributors attended the event which was great for Pulse as they got to see our latest equipment first hand,” said Chris Johnson. “We also managed to secure several contracts during the show that will make a significant addition to our export orders in the coming weeks.”

Pulse also hosted a very successful hospitality evening with over 80 people attending including customers, dealers and other major European contacts.

Formed in 1980 by Christopher and David Johnson, Pulse is still managed by the company’s founders today.

Uniquely, Pulse designs and continues to develop four main fitness equipment ranges in the UK from its corporate headquarters in Congleton Cheshire where it employs over 100 people. In addition, the Pulse brand is currently represented in 20 countries worldwide, with offices in the UK, Ireland and Germany.

Courtesy: Pulse Fitness, UK

Add a comment

Posted by Naresh Koshti on 23 May, 2008 2:26:01 PM IST #